Our Story

Our Story

Freedom Road Destinations is a wholly internationally-owned Destination Management Company based in China. Founded in 2014, our focus is on providing experiential and unique travel experiences in China.

We believe our role is not only to support our partners with their existing China business, but to help grow that business together. We value our clients as much as you value yours, and take care of every passenger as if they were our own, ensuring safety, comfort and most importantly the trip of a lifetime.

At Freedom Road Destinations, we remove the complexities of doing business in China. Our network of talent covers a range of nationalities, knowledge and experience with the one common factor – our passion for experiential travel. Specialising in innovative and creative travel solutions, we keep our services culturally immersive, uncomplicated and fun.

We look forward to creating unique and enduring experiences for your clients.

David Keir ,FOUNDER & CEO in

David Keir is a life-long personal and business traveler, who has been based in China for over 20 years. He founded Dash Brands, which has the rights to Domino’s Pizza in China, and is past Chairman of the Australian Chamber of Commerce in China. In founding Freedom Road Travel, he has brought his passion for travel together with his business experience to create a new high service, high experience travel service company.

David Sumich ,COO in

David built the International Express Travel Group from a Sydney based Local Travel Agency in Australia in 1999 to a national Travel Management Company with offices in  Sydney, Brisbane, Melbourne, Perth. Clients included Apple, Bosch and BG Group. In 2007, he sold the company to BCD Travel, the world’s 3rd largest Travel Management Company. David has since owned a Digital Marketing Company in Australia, that specialises in the travel and tourism markets and brings that experience to Freedom Road Travel. David is a CPA and holds a Bachelor of Commerce. 

Maite Newell ,CXO in

As a experienced technology executive, Maite Newell understands the challenges and complexities of selling consultative and technology solutions. She has implemented major travel systems across the Asia Pacific. Extensive Travel Technology and Operational Experience with a global TMC. Certified Consultant - Salesforce, Pardot, Hubspot and Google Adwords.


Kiki is one of the leading China travel professionals selling to the US and European markets. She leads our US sales effort and is based in Salt Lake City with her family. She has 20  years of travel experience in China, starting as a travel guide, and then working 10 years in CITS before 10 years with TUI from their initial commencement in China. Kiki also has deep  China product knowledge. She has an excellent record of generating high volume sales and outstanding connections across the US travel market.